MiQ
Brand Story
Episodic
Product Story
Sales Content
Brand Story
Episodic
Product Story
Sales Content
Project Overview
MiQ is a global programmatic media partner that helps brands and agencies plan, buy, and measure digital advertising. In 2025, it launched MiQ Sigma, an AI platform that brings the entire programmatic ecosystem together in one place. MiQ asked True Stories to introduce Sigma to the world through the people who built it and the clients already using it.
Challenge
Sigma was the centerpiece of a company-wide transformation around AI, and AI stories tend to drown in jargon. The challenge was making a technical story feel human across employees, clients, and partners in four regions.
Approach
We went inside MiQ, filming employees in London and New York to bring Sigma’s origin story to life. Then we conducted remote interviews across the US, UK, Canada, and APAC, cutting client voices into five films.
Results
A partnership that’s still growing--two projects in, with more in development. The work landed because True Stories came in as collaborators, not vendors. As MiQ CMO Jordan Bitterman said, “True Stories has an incredibly high ‘get it’ factor. Even when something about our industry or clients is new to them, the ramp-up time is remarkably short. I’ve worked with them at two different companies now--coming back again and again is a real endorsement of their work.”
Challenge
Sigma was the centerpiece of a company-wide transformation around AI, and AI stories tend to drown in jargon. The challenge was making a technical story feel human across employees, clients, and partners in four regions.
Approach
We went inside MiQ, filming employees in London and New York to bring Sigma’s origin story to life. Then we conducted remote interviews across the US, UK, Canada, and APAC, cutting client voices into five films.
Results
A partnership that’s still growing--two projects in, with more in development. The work landed because True Stories came in as collaborators, not vendors. As MiQ CMO Jordan Bitterman said, “True Stories has an incredibly high ‘get it’ factor. Even when something about our industry or clients is new to them, the ramp-up time is remarkably short. I’ve worked with them at two different companies now--coming back again and again is a real endorsement of their work.”
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