TD Ameritrade
Episodic
Sales Content
Episodic
Sales Content
Project Overview
TD Ameritrade (now part of Schwab) was one of America’s largest online brokerages, serving millions of everyday investors. Financial advertising usually talks about returns, but TD Ameritrade wanted to talk about people. They asked True Stories to create Growth, Guts & Glory, a documentary series about people whose money is inseparable from how they live their lives, told in their own words.
Challenge
Stories like these only work if they’re real, and most people have never talked openly about their finances, let alone on camera. The challenge was casting for truth, not celebrity, and building a format that could hold it.
Approach
Seven films, seven subjects, one green sofa. Each subject talked about money and life in ways they’d never been asked to before
Results
A series of films that treated financial services as what it actually is: the backdrop to human ambition, resilience, and reinvention. Instead of selling a platform, TD Ameritrade let real people show what money makes possible.
Challenge
Stories like these only work if they’re real, and most people have never talked openly about their finances, let alone on camera. The challenge was casting for truth, not celebrity, and building a format that could hold it.
Approach
Seven films, seven subjects, one green sofa. Each subject talked about money and life in ways they’d never been asked to before
Results
A series of films that treated financial services as what it actually is: the backdrop to human ambition, resilience, and reinvention. Instead of selling a platform, TD Ameritrade let real people show what money makes possible.
Stills
More Films
Stills
More Films
Stills
More Films
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