Our story
It all started with ethnography
The Brand Story
It all started with ethnography
Jordan came to filmmaking through the side door. As an account planner at The Richards Group and Hal Riney, his job was to understand people through ethnographic research, immersing in consumer culture at a time when the practice was just coming into vogue.
He got interested in documentary film around the same time, made one that won some significant awards, and started applying the same instincts to his research work: instead of reports, he made films. His colleagues loved them. Clients loved them more. That was the idea for True Stories.
It all started with ethnography
Jordan came to filmmaking through the side door. As an account planner at The Richards Group and Hal Riney, his job was to understand people through ethnographic research, immersing in consumer culture at a time when the practice was just coming into vogue.
He got interested in documentary film around the same time, made one that won some significant awards, and started applying the same instincts to his research work: instead of reports, he made films. His colleagues loved them. Clients loved them more. That was the idea for True Stories.
Our Team
Jordan Olshansky
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Jordan Olshansky
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Emmet Shipway
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Emmet Shipway
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Andrew Funkhouser
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Andrew Funkhouser
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Scarlett Urbano
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Scarlett Urbano
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