Informatica
Case Study
Episodic
Product Story
Sales Content
Case Study
Episodic
Product Story
Sales Content
Project Overview
Informatica is an enterprise data management company that has helped organizations connect, govern, and unify their data since 1993. Global systems integrators like Deloitte are among its most important channel partners, recommending Informatica to clients around the world. Informatica asked True Stories for a film series aimed squarely at those partners’ sales teams, designed to turn their consultants into more confident Informatica advocates.
Challenge
Those partners had thousands of consultants, and many were already recommending Informatica, but others who sold a wide range of services had yet to understand its potential. The opportunity was making those recommendations happen more consistently, more confidently, and at greater scale.
Approach
We made a series of films featuring senior executives from key GSI partners like Deloitte, speaking directly to their sales teams about why Informatica belonged in every recommendation. We also made a spoof film shot on a golf course featuring Informatica’s CMO.
Results
Targeted content that reached the right people inside the right organizations. The relationship wound down when Salesforce acquired Informatica for $8 billion in November 2025.
Challenge
Those partners had thousands of consultants, and many were already recommending Informatica, but others who sold a wide range of services had yet to understand its potential. The opportunity was making those recommendations happen more consistently, more confidently, and at greater scale.
Approach
We made a series of films featuring senior executives from key GSI partners like Deloitte, speaking directly to their sales teams about why Informatica belonged in every recommendation. We also made a spoof film shot on a golf course featuring Informatica’s CMO.
Results
Targeted content that reached the right people inside the right organizations. The relationship wound down when Salesforce acquired Informatica for $8 billion in November 2025.
Stills
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Stills
More Films
Stills
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