Navitas Organics
Brand Story
Product Story
Sales Content
Brand Story
Product Story
Sales Content
Project Overview
Navitas Organics has been a pioneer in the superfood category since 2003, making organic, plant-based staples like maca, cacao, and acai. Its mission of superfoods with purpose runs through everything it does, from the small farmers who grow its products to the health of its customers and the planet. Navitas wanted a signature brand film that would take the company back to its roots and introduce customers to the founders and farmers behind every bag.
Challenge
Navitas had a compelling origin story: two founders, a chance discovery of maca in Peru, partnerships with small farmer cooperatives, and two decades spent building a category from scratch. As the company grew, that story risked getting lost behind the products on the shelf.
Approach
We created a short documentary portrait of the brand, built from founder interviews with Meg and Zach, archival footage of their family life and travels, and imagery from their regenerative organic farmer partners around the world. The goal was a film that felt as purposeful as the company itself: less like a brand video, more like a window into people who genuinely believe in what they’re building.
Results
A signature brand story film that lives at the heart of the Navitas content library, along with a suite of social content. In co-founder Meg Adelman’s words, the True Stories team are “the perfect partners to tell a story woven in heart, purpose, and intention.”
Challenge
Navitas had a compelling origin story: two founders, a chance discovery of maca in Peru, partnerships with small farmer cooperatives, and two decades spent building a category from scratch. As the company grew, that story risked getting lost behind the products on the shelf.
Approach
We created a short documentary portrait of the brand, built from founder interviews with Meg and Zach, archival footage of their family life and travels, and imagery from their regenerative organic farmer partners around the world. The goal was a film that felt as purposeful as the company itself: less like a brand video, more like a window into people who genuinely believe in what they’re building.
Results
A signature brand story film that lives at the heart of the Navitas content library, along with a suite of social content. In co-founder Meg Adelman’s words, the True Stories team are “the perfect partners to tell a story woven in heart, purpose, and intention.”
Stills
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Stills
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