GroupM

Content Partnership

User Generated

Episodic

Content Partnership

User Generated

Episodic

Project Overview

GroupM (now WPP Media) is the world's largest media investment group, with 40,000 employees around the world, managing more than $60 billion in annual media spend. The size and scale of GroupM lead some to believe they are a faceless corporation, but the truth is that every employee represents a unique life experience, which brings an incredible diversity of perspectives to client challenges. What began as a series of brand-level films about the company’s offerings turned into a four year relationship highlighting the human talent at the center of the organization.

Challenge

GroupM needed to tell a coherent story about who they were--to employees, clients and the broader market--through a period of global pandemic, accelerating programmatic disruption, agency consolidation, AI, and shifting client expectations.

Approach

Four years of embedded content partnership under Global CEO Christian Juhl. We made brand-level films, International Women's Day content, a remote episodic interview series, holiday films, an anthem piece, employee stories, and agency-specific brand films.

Results

A body of work that held GroupM's narrative together through one of the most turbulent stretches in media history. Four years, dozens of pieces of content, one consistent voice.

Challenge

GroupM needed to tell a coherent story about who they were--to employees, clients and the broader market--through a period of global pandemic, accelerating programmatic disruption, agency consolidation, AI, and shifting client expectations.

Approach

Four years of embedded content partnership under Global CEO Christian Juhl. We made brand-level films, International Women's Day content, a remote episodic interview series, holiday films, an anthem piece, employee stories, and agency-specific brand films.

Results

A body of work that held GroupM's narrative together through one of the most turbulent stretches in media history. Four years, dozens of pieces of content, one consistent voice.

Stills

More Films

Stills

More Films

Stills

More Films

What’s your story?

©True Stories 2026

Stories only you can tell

What’s your story?

©True Stories 2026

Stories only you can tell

What’s your story?

©True Stories 2026

Stories only you can tell